Tactical DM concept for BT. It capitalised on the news that Orange Broadband customers were complaining, about their ‘free broadband for life’ offer not being what was promised.

Bright and colourful shot in the arm for everyone enduring winter in the UK.

Inspired creative use (even if I say it myself) of the name and address details to contrast with the idea of the recipient being somewhere more exotic, for not much money.

I think this poster speaks for itself. I also wanted to fly-post the lamp posts around Bristol for real – but the client was too nervous about any controversy.

Cheeky series of tactical initiatives featuring holidays at morale-boosting prices, to run when the news stories were depressing and bleak.

Promoting 3V Pre-Paid Money Vouchers as the solution for people who like to pay cash, but want to purchase online and also for teenagers who don’t have access to online credit.

Series of commercials using London celebrities associated with culture, who find they can't get film references out of their heads. The most pun-filled radio ads you'll ever hear.

Press ads to raise awareness of Information Risk Management and the consequences of data mishandling to Shell employees and contractors around the world. These press ads were my favourite elements from a campaign that spanned experiential and tactical executions across online and offline comms, including the design for an app.

A campaign that rescued Sunny D’s declining sales and achieved a 25% uplift in sales. It was positioned as a drink that had been reformulated to be healthier, but still with all the appeal for the real-world kids who would rather guzzle sugary drinks and eat sweets than drink water and eat fresh fruit and veg.

‘See it. Say it. Sorted.’ A nationwide campaign for the DFT, to encourage train passengers and station visitors to report any unusual items or activity and raise awareness of the vital role the public can play in keeping themselves and others safe. Launched at London Waterloo and rolled out at major railway stations and across the rest of network in England, Scotland and Wales, the campaign complements the innovative 61016 text service, which allows the public to report non-emergency incidents on the railway discreetly 24 hours a day, 365 days of the year. As the longest running public campaign in the UK, the service has received more than 50,000 text messages from UK rail users and have responded to more than 8,000 incidents and recorded just over 4,100 crimes – all as the result of a simple text message.

I was tasked with developing a new look and tone of voice for PayPal and stress-testing it through the various real tactical and promotional emails that they send out through the year.

Ten episodes starring Tom Daly (GB) competing against fellow Olympic athletes Gaby Douglas (USA) and Graham Thorpe (AUS) in a series of challenges, onboard a Royal Caribbean Cruise ship. I gave the original concept a complete makeover, re-editing the original footage, adding new graphics, voiceovers and reconfiguring the music.

Chipshop Awards Entry?

South West Energy Board wanted to present a more human, friendly image. We created a series of everyday scenarios where SWEB energy just helped life happen. The couple in the 'Toaster' TVC also featured in radio ads and DM.

How often do we get mailings from other banks? How often do we bother to open them? Bearing this in mind, I took HSBC’s campaign style – questions with polarised answers, to create an intriguing message that gets noticed and might just get opened.

Experiential campaign with Reggie Yates to gain target audience leads for test drives. We created experiences that ‘Defy Convention’ across food, adrenaline and music – increasing brand awareness and generating leads for dealerships.

Takeover of the IHT homepage, showing how much more content the reader had access to if they became a subscriber.

As part of a campaign to publicise The Cannes Lions Awards, I recreated what the first Cannes Advertising Festival poster in 1954 might have looked like with the help of ace typographer Roger Kennedy. Then, it was photographed against a brick wall on the roof of Saatchi & Saatchi in Charlotte Street.

Digital campaign featuring a Welsh Druid exhorting us to make more of the Summer.

In othis 'drag and drop' Christmas card for the Kids Club charity, you get to make a child's Christmas better... then to really make it better by donating money. Dragging the sack of money across to the Kid's Company logo opened a link to the fund-raising page. This short film shows how it worked.

Created a new DRTV ad from existing brand TVC, re-editing it to fit the revised messaging and devise an end sequence that matched the style of the existing footage – delivering a trade-in offer.

Digital banners & posters for British Airways new Indian Ocean routes.

A customer journey presented with a difference. I created a toy theatre and made all the props. Then then lit it and acted as puppeteer, while photographer Derek Hillier filmed the whole thing. One very long day later, it was off to edit and then sound recording with the voice of Jonathan Kydd. Finally, with not a moment to spare, it’s in a presentation on it’s way to New York. Why didn’t I just suggest doing powerpoint?

I created a series of stunts that demonstrated in dramatic ways innovative features of the Ford Focus. In this case, using Park Assist to parallel park on the edge of a deadly drop without using hands.

Pan-African campaign for African Telecoms business. Was part of a team working on press, posters and literature – liaising remotely with photographer Jonathon Cole who was on location in Kenya and Uganda to cast the everyday people who appeared in the work.

When George Osborne announced changes to the pensions market in his 2014 Budget, shares in annuity firms halved in value. This campaign reinforced the fact that annuities remain the only way to secure a guaranteed income for life. Advisers and even competitors loved it. This from one of Partnership’s main rivals (a UK insurance giant): “Even though we’re competitors, we want to say it is a great promotion… a classic.” And judges also agreed: a Gold for Best Adviser Engagement Campaign 2015 at the Money Marketing Awards 2015 and a Silver at the Midas Awards.

Four sponsorship idents running on. Crimestoppers, the popular TV show, for South West Energy Board (SWEB) linking them to everyday uses of energy.

Annuities Vs Total freedom. An animated cautionary tale about two brothers with different approaches to their pensions.

Two radio ads for African Broadband company – ZOL. They creatively use sound to dramatise the benefits of Superfast fibre over ADSL.

A series of emails to different tiers of Executive Club membership, gently reminding them of the target activity required to retain their current level of membership.

Full-page national press for the Wellbeing charity, making women aware that this type of cancer is one of the biggest killers because the danger signs are very ordinary and everyday symptoms.

Instore digital posters – one promoting the brand campaign and one highlighting offers instore.

The Environment Agency's revised maps of flood plain areas show a lot of extra householders and businesses are now at risk of flooding. This DM piece alerted businesses in a dramatic fashion and gave clear advice on what steps to take....and yes we did flood a studio set for real!