OOH Posters
‘See it. Say it. Sorted.’ A nationwide campaign for the DFT, to encourage train passengers and station visitors to report any unusual items or activity and raise awareness of the vital role the public can play in keeping themselves and others safe. Launched at London Waterloo and rolled out at major railway stations and across the rest of network in England, Scotland and Wales, the campaign complements the innovative 61016 text service, which allows the public to report non-emergency incidents on the railway discreetly 24 hours a day, 365 days of the year. As the longest running public campaign in the UK, the service has received more than 50,000 text messages from UK rail users and have responded to more than 8,000 incidents and recorded just over 4,100 crimes – all as the result of a simple text message.