'SWEET SHOP' TV AD
'CANTEEN' TV AD
'FAIRGROUND' TV AD
'SPROUTS' TV AD
'SWEETSHOP' RADIO AD
'ICE CREAM VAN' RADIO AD
FULL PAGE PRESS ADS
A campaign that rescued Sunny D’s declining sales and achieved a 25% uplift in sales. It was positioned as a drink that had been reformulated to be healthier, but still with all the appeal for the real-world kids who would rather guzzle sugary drinks and eat sweets than drink water and eat fresh fruit and veg.