A complete rebrand and tone-of-voice for Enfuce, a Finland-based card issuer/processor. Inspired by their country consistently being voted the happiest place on earth, we positioned Enfuce as an exporter of happiness through agile and innovative card payment solutions.
The approach not only brought happiness to their audience, but the marketing team too, as they picked up an FT Fintech Gold for Best Global Integrated campaign.
Promotional idea on social media
Leveraging the uniqueness of Finnish language and happiness.
